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More and more I hear the term ‘self-maintained website’ come up in conversations with small business owners. Certainly I can understand the appeal of the concept: doesn’t it sound easy to look after your own website? It is important to note, however, that self-maintained sites are not suitable for everyone.
A self-maintained website refers to a website that has been built with tools that allow a person who has no computer programming skills to make website updates.
Business owners may explore this approach for a couple of reasons:
Certainly self-maintained sites can be advantageous. However, I have also seen the opposite situation, where people have opted for a self-maintained site, and it has done them more harm than good.
For example, a website owner may have attempted to design their own website, and the design does not turn out well and ends up creating a negative impression of their company. The website may fail to meet technical requirements like cross-browser compatibility, accessibility and search engine optimization. And the business owner may not even be aware that anything is amiss.
If you are considering a self-maintained website, test your suitability by asking yourself these three questions:
Websites have become a must-have promotional tool for all types of organizations. It is important that you come up with a maintenance strategy for your site that works well for you.
Do you think you are a good candidate for a self-maintained site? If so, stay tuned for the next blog post. I will write about tools for self-maintained sites.
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